Every ten years the Isley Brothers reinvented themselves and managed to snatch as many consumer dollars and generate enough chart action to remain contemporary. Go for Your Guns was a further attempt by the Isleys to broaden their fan base; earlier in the decade they redid many rock standards to expand from the R&B base they were mired in. The Isleys shoot for the moon and never make it, but they always land among the stars. This seven-song set got played to death on urban radio. "Living in the Life" rocks so hard it makes cheap speakers pop; "Go for Your Guns" is an instrumental jam featuring the second generation Isley Brothers: Ernie, Marvin, and Chris Jasper (Rudolph Isley's brother-in-law). The lovely, mystical "Voyage to Atlantis" is a staple of their live concerts, its opening strains acknowledged by deafening, enthusiastic applause. Like many Isley tunes, the loping, mid-tempo love tale "Footsteps in the Dark" has been sampled silly; "Pride" is a steady beater with uplifting words for the downtrodden. Nothing dull, no filler.